trade mark indexing; trade mark searches; trade mark examination; trade mark search terms; trade mark strategy; trade mark advantage; IP Australia indexing practices; amending indexing terms

Trade Marks: what is indexing and why does it matter?

November 13, 2025trade mark indexing; trade mark searches; trade mark examination; trade mark search terms; trade mark strategy; trade mark advantage; IP Australia indexing practices; amending indexing termsTarr Law

What is indexing? Trade mark indexing is the process by which IP Australia allocates words to describe the defining features of the mark. When searching the trade marks database, you enter a word, and will retrieve marks that have that …