Trade Mark Filing Strategy -

Kraft Foods Group Brands LLC v Bega Cheese Limited [2020] FCAFC 65 (Kraft v Bega) – How many registered trade marks does this case invalidate?

April 26, 2020Cancellation, Invalidation, IP Holding Company, Licensing, Revocation, Tarr Law, Trade Mark Filing StrategyTarr Law

Consider this very common scenario: 1. a trade mark is coined and used by entity A, 2. it is decided the trade mark should be registered, 3. an IP holding company is to own the registration, 4. the trade mark …