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Market forces set value independent of actual tangible worth. Therein lies the profit margin. Occasionally the value bares such little correlation to the worth that it creates a case study for brand owners. How can we achieve this for...
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NETFLIX has an Australian trade mark registration for “essential oils… cosmetics…suntan lotion…bubble bath”? Would you buy NETFLIX brand lipstick, or mascara, or nail polish, or shampoo, or deodorant? They seem to think you might, and have registered the brand...
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Consider this very common scenario: 1. a trade mark is coined and used by entity A, 2. it is decided the trade mark should be registered, 3. an IP holding company is to own the registration, 4. the trade...
Read More →To celebrate its formation, Tarr Law is offering all new clients a free 30 minute consultation on any intellectual property issue. Contact Tarr Law today to get the help you need with your brand, invention, design, plant variety or...
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