Comments Off on Why should I register my trade mark?
Why should I register my trade mark? A company or business name registration does not grant you exclusive rights to your brand name. Trade mark registration with IP Australia is essential. Here are 10 reasons why: 1. Immediate rights...
Comments Off on What do Yeezy Foam Runners have in common with Beanie Babies and Cryptocurrencies?
Market forces set value independent of actual tangible worth. Therein lies the profit margin. Occasionally the value bares such little correlation to the worth that it creates a case study for brand owners. How can we achieve this for...